Client
Denman International
Project
Product Development
The Brief
Denman International partnered with SERC to research and develop an innovative new electrical hair styling product to rival current market leaders
The Solution
Using SERC’s knowledge and industry standard facilities a product prototype was created to meet the specification of Denman. After extensive testing and market research this product was then produced for commercial sale.
The Outcome
Denman were able to utilise SERC’s product prototyping facilities which enabled the company to release a new product to market. For some companies the cost of prototyping can be the deterring factor for developing new products however through using available resources Denman were able to deliver a new product to market.