OCN NI Level 4 Award in Social Media and Digital Marketing

Geared for industry this course, will equip you with the skills, knowledge and understanding to integrate digital marketing and social media with business planning.



Academic Year: 2021/22

Course Code: 10916

Study Type: Part-Time

Education Level Higher Education

This course is also available for the following academic years:

  2022/23 Academic Year

An academic year runs from September to August of the following year.

Sessions

The following sessions are open for application on this course:

Type Campus Start
Part-Time Online
30/08/2021
Day: Tuesday
Time: 10:00-13:30
Part-Time Online
30/08/2021
Day: Tuesday
Time: 10:00-13:30
Part-Time Online
30/08/2021
Day: Tuesday
Time: 10:00-13:30

Course Structure

During your course you will learn how to:

  • Research, plan and execute key elements of a digital marketing strategy from budget, return on investment metrics to competitor analysis
  • Evaluate the potential risks for a business when using social media for marketing or business promotion
  • Assess best practice in the integration of online and offline marketing channels to enhance business activities
  • Study good and bad practice in static and mobile website design from both potential customer and marketing perspectives
  • Investigate and analyse factors that should be considered when planning a social media campaign
  • Use and understand digital marketing frameworks, models, and theory

Contact Hours

Digital Marketing/ Social Media qual contact time

  • 3.5 per week to include practical classes, lectures, workshops and tutorials

Optional Assignment Drop In Sessions

  • Over the 12 weeks, you will have the option of 5 drop-in sessions to meet with your tutor(s) to discuss your assignment; presentation and marketing plan.

Independent Study

  • You are expected to dedicate adequate time for independent study for your assignment and presentation outside of class.

Entry Requirements

Hold a level 2 or above Social Media Qualification or a Level 3 or above Qualification in any other discipline

How will I be assessed and given feedback?

During your course you will complete:

  • Social Media and Digital Marketing Assignment Portfolio (5 Questions)
  • Digital Marketing Plan for your employer
  • 15-minute presentation

Where will it take me?

The Digital Marketing Graduate Programme (replace with qualification)will help increase your employability and earning potential. On successful completion of this programme (replace with course) you will enhance your professional development and you will be able to offer a current or potential employer a range of digital marketing skills that will be beneficial to their organisation.

How will it make me more employable?

The Digital Marketing Graduate Programme (replace with Qualification) aims to equip you with the skills, knowledge and understanding to perform a supporting marketing role within a digital context.

Additional Costs

None.

Accreditation

OCN Level 4 Digital Marketing

Terms & Conditions

Students will be required to comply with SERC's Terms & Conditions of study.

While we endeavour to run all our courses on the advertised day, SERC reserves the right to change the day of week on which the course runs.

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Available Sessions Summary

The following sessions are open for application on this course:

Type Campus Start
Part-Time Online
30/08/2021
Day: Tuesday
Time: 10:00-13:30
Part-Time Online
30/08/2021
Day: Tuesday
Time: 10:00-13:30
Part-Time Online
30/08/2021
Day: Tuesday
Time: 10:00-13:30

Enquiries Information

For more information or help with this course send us an enquiry and a member of our team will get back in touch.

Higher Education

Higher Education

If you have just completed your A-Levels, Higher Education is most likely the option for you. HE usually covers HNC, HND & Foundation Degree level of courses including our Higher Level Apprenticeships.

Explore Higher Education

Available Sessions

The following sessions are available to apply for:

Course Type Title Campus Start Spaces Fee
PT
HE
OCN NI Level 4 Award in Social Media and Digital Marketing
Y10916OD1A
Swipe/Scroll

Online

30/08/2021
Day: Tuesday
Time: 10:00-13:30

20+

£550.00

PT
HE
OCN NI Level 4 Award in Social Media and Digital Marketing
Y10916OD1B
Swipe/Scroll

Online

30/08/2021
Day: Tuesday
Time: 10:00-13:30

20+

PT
HE
OCN NI Level 4 Award in Social Media and Digital Marketing
Y10916OD1C
Swipe/Scroll

Online

30/08/2021
Day: Tuesday
Time: 10:00-13:30

20+

Please select a campus from the list above to view the available sessions.


Cant find the session you are looking for?
This course is also available for the following academic years:

  2022/23 Academic Year

An academic year runs from September to August of the following year.

Customer Enquiries

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