Digital Marketing Graduate Programme
Geared for industry The Digital Marketing Graduate programme will run for 12 weeks, 4 weeks of training to achieve the OCN Level 4 DM qualification, and 8 weeks industry placement. It will equip you with the skills, knowledge and understanding to integrate digital marketing and social media with business planning. Starting on 20 September, the 4 weeks training includes soft skills classes alongside the digital Marketing.
Academic Year: 2022/23
Course Code: 10944
Study Type: Part-Time
Education Level Higher Education
Sessions
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Course Structure
During your course you will learn how to:
- Research, plan and execute key elements of a digital marketing strategy from budget, return on investment metrics to competitor analysis
- Evaluate the potential risks for a business when using social media for marketing or business promotion
- Assess best practice in the integration of online and offline marketing channels to enhance business activities
- Study good and bad practice in static and mobile website design from both potential customer and marketing perspectives
- Investigate and analyse factors that should be considered when planning a social media campaign
- Use and understand digital marketing frameworks, models, and theory
A training allowance of £150 per week will be paid.
Contact Hours
Digital Marketing/ Social Media qual
Contact time 10.5 per week to include practical classes, lectures, workshops and tutorials
Plus 11 hours of soft skills in preparation for work placement
Course consists of 4 weeks of classes and 8 weeks work placement
Optional Assignment Drop In Sessions
Over the 12 weeks, you will have the option of 5 drop-in sessions to meet with your tutor(s) to discuss your assignment; presentation and marketing plan
Independent Study
You are expected to dedicate adequate time for independent study for your assignment and presentation outside of class.
Entry Requirements
How will I be assessed and given feedback?
During your course you will complete:
- Social Media and Digital Marketing Assignment Portfolio (5 Questions)
- Digital Marketing Plan for your employer
- 15-minute presentation
Where will it take me?
How will it make me more employable?
Additional Costs
Accreditation
Terms & Conditions
Students will be required to comply with SERC's Terms & Conditions of study.
We strive to ensure the description of courses on SERC's website and in publications is accurate. However, for various reasons there may be occasions when the College may need to change arrangements or be unable to deliver classes due to circumstances such as reduced funding. If there are insufficient numbers applying for a course it may not be viable to deliver the class.
Available Sessions Summary
Sorry you cannot currently apply online for this course.
For more information or help with this course send us an enquiry and a member of our team will get back in touch.
Higher Education
If you have just completed your A-Levels, Higher Education is most likely the option for you. HE usually covers HNC, HND & Foundation Degree level of courses including our Higher Level Apprenticeships.
Explore Higher EducationAvailable Sessions
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