OCN NI Level 4 Award in Social Media and Digital Marketing
Geared for industry this course will equip you with the skills, knowledge and understanding to integrate digital marketing and social media with business planning.
Academic Year: 2022/23
Course Code: 10916
Study Type: Part-Time
Education Level Higher Education
Sessions
The following sessions are open for application on this course:
| Campus & Course Type | Start |
|---|---|
|
Part-Time
Online
|
29/08/2022
Day: Tuesday
Time: 17:00
|
|
Part-Time
Online
|
05/09/2022
Day: Tuesday
Time: 10:00
|
|
Part-Time
Online
|
05/09/2022
Day: Tuesday
Time: 10:00
|
|
Part-Time
Online
|
05/09/2022
Day: Tuesday
Time: 10:00
|
Course Structure
During your course you will learn how to:
- Research, plan and execute key elements of a digital marketing strategy from budget, return on investment metrics to competitor analysis
- Evaluate the potential risks for a business when using social media for marketing or business promotion
- Assess best practice in the integration of online and offline marketing channels to enhance business activities
- Study good and bad practice in static and mobile website design from both potential customer and marketing perspectives
- Investigate and analyse factors that should be considered when planning a social media campaign
- Use and understand digital marketing frameworks, models, and theory
Contact Hours
Digital Marketing/ Social Media qual contact time
- 3.5 per week to include practical classes, lectures, workshops and tutorials
Optional Assignment Drop In Sessions
- Over the 12 weeks, you will have the option of drop-in sessions to meet with your tutor(s) to discuss your assignment; presentation and marketing plan.
Independent Study
- You are expected to dedicate adequate time for independent study for your assignment and presentation outside of class.
Entry Requirements
Completion of the Level 2 Social Media course or at least 2 years experience in marketing
How will I be assessed and given feedback?
During your course you will complete:
- Social Media and Digital Marketing Assignment Portfolio (5 Questions)
- Digital Marketing Plan for your employer
- 15-minute presentation
Where will it take me?
The Digital Marketing course will help increase your employability and earning potential. On successful completion, you will be able to offer a current or potential employer a range of digital marketing skills that will be beneficial to their organisation.
Most employers require these skills to promote their business.
How will it make me more employable?
The Digital Marketing course aims to equip you with the skills, knowledge and understanding to perform a supporting marketing role within a digital context.
It could also lead to a stand alone Marketing role either with an organisation or on a self employed basis.
Additional Costs
The course is offered under SKILL UP - there are no costs if you meet the following criteria:
(a) over 18 years of age;
(b) eligible to work in Northern Ireland;
(c) ‘settled’ in Northern Ireland, and has been ordinarily resident in the UK for at least three years; or
(d) is a person who has indefinite leave to enter or remain in the UK.
Accreditation
Terms & Conditions
Students will be required to comply with SERC's Terms & Conditions of study.
We strive to ensure the description of courses on SERC's website and in publications is accurate. However, for various reasons there may be occasions when the College may need to change arrangements or be unable to deliver classes due to circumstances such as reduced funding. If there are insufficient numbers applying for a course it may not be viable to deliver the class.
Available Sessions Summary
The following sessions are open for application on this course:
| Campus & Course Type | Start |
|---|---|
|
Part-Time
Online
|
29/08/2022
Day: Tuesday
Time: 17:00
|
|
Part-Time
Online
|
05/09/2022
Day: Tuesday
Time: 10:00
|
|
Part-Time
Online
|
05/09/2022
Day: Tuesday
Time: 10:00
|
|
Part-Time
Online
|
05/09/2022
Day: Tuesday
Time: 10:00
|
Enquiries Information
For more information or help with this course send us an enquiry and a member of our team will get back in touch.
Higher Education
If you have just completed your A-Levels, Higher Education is most likely the option for you. HE usually covers HNC, HND & Foundation Degree level of courses including our Higher Level Apprenticeships.
Explore Higher EducationAvailable Sessions
Business Services Course
Funding may be available for this course, please contact us on BusinessServices@serc.ac.uk to discuss if you are eligible. Additional sessions may be available for this course throughout the year. Please contact us to discuss a start date that would be suitable for you.
The following sessions are available to apply for:
| Course Type | Title | Campus | Start | Spaces | Fee | |
|---|---|---|---|---|---|---|
|
PT
HE
|
OCN NI Level 4 Award in Social Media and Digital Marketing
Y10916OE1C Swipe/Scroll
|
Online |
29/08/2022
Day: Tuesday
Time: 17:00
|
20+ |
|
|
|
PT
HE
|
OCN NI Level 4 Award in Social Media and Digital Marketing
Y10916OD1B Swipe/Scroll
|
Online |
05/09/2022
Day: Tuesday
Time: 10:00
|
20+ |
|
|
|
PT
HE
|
OCN NI Level 4 Award in Social Media and Digital Marketing
Y10916OD1A Swipe/Scroll
|
Online |
05/09/2022
Day: Tuesday
Time: 10:00
|
20+ |
£550.00 |
|
|
PT
HE
|
OCN NI Level 4 Award in Social Media and Digital Marketing
Y10916OD1C Swipe/Scroll
|
Online |
05/09/2022
Day: Tuesday
Time: 10:00
|
20+ |
|
|
Please select a campus from the list above to view the available sessions. |
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Customer Enquiries
Need more information or have a question about this course? Send us a message below and we will get in touch.
Start New Enquiry