OCN NI Level 4 Award in Social Media and Digital Marketing

Geared for industry this course will equip you with the skills, knowledge and understanding to integrate digital marketing and social media with business planning.



Academic Year: 2022/23

Course Code: 10916

Study Type: Part-Time

Education Level Higher Education

Sessions

The following sessions are open for application on this course:

Campus & Course Type Start
Part-Time
Online
29/08/2022
Day: Tuesday
Time: 17:00-20:30
Part-Time
Online
05/09/2022
Day: Tuesday
Time: 10:00-13:30
Part-Time
Online
05/09/2022
Day: Tuesday
Time: 10:00-13:30
Part-Time
Online
05/09/2022
Day: Tuesday
Time: 10:00-13:30

Course Structure

During your course you will learn how to:

  • Research, plan and execute key elements of a digital marketing strategy from budget, return on investment metrics to competitor analysis
  • Evaluate the potential risks for a business when using social media for marketing or business promotion
  • Assess best practice in the integration of online and offline marketing channels to enhance business activities
  • Study good and bad practice in static and mobile website design from both potential customer and marketing perspectives
  • Investigate and analyse factors that should be considered when planning a social media campaign
  • Use and understand digital marketing frameworks, models, and theory

Contact Hours

Digital Marketing/ Social Media qual contact time

  • 3.5 per week to include practical classes, lectures, workshops and tutorials

Optional Assignment Drop In Sessions

  • Over the 12 weeks, you will have the option of drop-in sessions to meet with your tutor(s) to discuss your assignment; presentation and marketing plan.

Independent Study

  • You are expected to dedicate adequate time for independent study for your assignment and presentation outside of class.

Entry Requirements

Completion of the Level 2 Social Media course or at least 2 years experience in marketing

How will I be assessed and given feedback?

During your course you will complete:

  • Social Media and Digital Marketing Assignment Portfolio (5 Questions)
  • Digital Marketing Plan for your employer
  • 15-minute presentation

Where will it take me?

The Digital Marketing course will help increase your employability and earning potential. On successful completion, you will be able to offer a current or potential employer a range of digital marketing skills that will be beneficial to their organisation.

Most employers require these skills to promote their business. 

How will it make me more employable?

The Digital Marketing course aims to equip you with the skills, knowledge and understanding to perform a supporting marketing role within a digital context.

It could also lead to a stand alone Marketing role either with an organisation or on a self employed basis. 

Additional Costs

The course is offered under SKILL UP - there are no costs if you meet the following criteria:

(a) over 18 years of age;

(b) eligible to work in Northern Ireland;

(c) ‘settled’ in Northern Ireland, and has been ordinarily resident in the UK for at least three years; or

(d) is a person who has indefinite leave to enter or remain in the UK.

Accreditation
OCN Level 4 Award in Social Media and Digital Marketing
Terms & Conditions

Students will be required to comply with SERC's Terms & Conditions of study.

While we endeavour to run all our courses on the advertised day, SERC reserves the right to change the day of week on which the course runs.

Available Sessions Summary

The following sessions are open for application on this course:

Campus & Course Type Start
Part-Time
Online
29/08/2022
Day: Tuesday
Time: 17:00-20:30
Part-Time
Online
05/09/2022
Day: Tuesday
Time: 10:00-13:30
Part-Time
Online
05/09/2022
Day: Tuesday
Time: 10:00-13:30
Part-Time
Online
05/09/2022
Day: Tuesday
Time: 10:00-13:30

Enquiries Information

For more information or help with this course send us an enquiry and a member of our team will get back in touch.

Higher Education

Higher Education

If you have just completed your A-Levels, Higher Education is most likely the option for you. HE usually covers HNC, HND & Foundation Degree level of courses including our Higher Level Apprenticeships.

Explore Higher Education
Available Sessions

The following sessions are available to apply for:

Course Type Title Campus Start Spaces Fee
PT
HE
OCN NI Level 4 Award in Social Media and Digital Marketing
Y10916OE1C
Swipe/Scroll

Online

29/08/2022
Day: Tuesday
Time: 17:00-20:30

20+

PT
HE
OCN NI Level 4 Award in Social Media and Digital Marketing
Y10916OD1B
Swipe/Scroll

Online

05/09/2022
Day: Tuesday
Time: 10:00-13:30

20+

PT
HE
OCN NI Level 4 Award in Social Media and Digital Marketing
Y10916OD1A
Swipe/Scroll

Online

05/09/2022
Day: Tuesday
Time: 10:00-13:30

20+

£550.00

PT
HE
OCN NI Level 4 Award in Social Media and Digital Marketing
Y10916OD1C
Swipe/Scroll

Online

05/09/2022
Day: Tuesday
Time: 10:00-13:30

20+

Please select a campus from the list above to view the available sessions.

Customer Enquiries

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