OCN NI Level 4 Award in Social Media and Digital Marketing

Geared for industry this course will equip you with the skills, knowledge and understanding to integrate digital marketing and social media with business planning.


Academic Year: 2024/25
Course Code: 10916
Study Type: Part-Time
Education Level Higher Education
Department: Computing/Software Engineering/Networking

Available Sessions

The following sessions are open for application on this course:

Campus & Course Type Start
Part-Time
Online
26/08/2024
Time: 10:00-13:30
Part-Time
Online
26/08/2024
Time: 17:00-20:30
Part-Time
Online
26/08/2024
Time: 17:00-20:30
Part-Time
Online
26/08/2024
Time: 17:00-20:30
Course Structure

During your course you will learn how to:

  • Research, plan and execute key elements of a digital marketing strategy from budget, return on investment metrics to competitor analysis
  • Evaluate the potential risks for a business when using social media for marketing or business promotion
  • Assess best practice in the integration of online and offline marketing channels to enhance business activities
  • Study good and bad practice in static and mobile website design from both potential customer and marketing perspectives
  • Investigate and analyse factors that should be considered when planning a social media campaign
  • Use and understand digital marketing frameworks, models, and theory

Digital Marketing/ Social Media qual contact time

  • 3.5 per week to include practical classes, lectures, workshops and tutorials

Optional Assignment Drop In Sessions

  • Over the 12 weeks, you will have the option of drop-in sessions to meet with your tutor(s) to discuss your assignment; presentation and marketing plan.

Independent Study

  • You are expected to dedicate adequate time for independent study for your assignment and presentation outside of class.

General Entry Requirements

The general entry requirements below identify the minimum qualifications needed to apply for the programme. Other qualifications will be considered on an individual basis on application. You are required to upload a copy of your qualification certificates to show how you meet the entry requirements for the programme prior to enrolment. Applications will also require successful completion of the admissions process.

GCSE/ Level 2 Requirements
  • GCSE grade C/4 in English Language, or Level 2 Certificate in Essential Skills- Communication, or equivalent in an approved alternative qualification.
Course Entry Requirements
  • Level 2 Award in Social Media

OR

  • An equivalent in an approved alternative qualification

OR

  • Demonstrate 2 years’ experience working in a digital marketing role
Accreditation of Prior Learning

Alternatively, you can provide evidence of your ability to undertake the programme by meeting the requirements for the Accreditation of Prior Learning (APL) process, either through Accredited Prior Certificated Learning (APCL) or Accredited Prior Experiential Learning (APEL). Further details on APL can be found in the HE admissions process section of our website and the HE Accreditation of Prior Learning SOP.

International Students English Language Requirements
  • IELTS 6.0 (Academic) (minimum of 5.5 in all skills)
  • PTE Academic 51 (minimum of 46 in each part)
  • Or equivalent UKVI-approved English Language Test

For further information please contact our International Department at international@serc.ac.uk.

During your course you will complete:

  • Social Media and Digital Marketing Assignment Portfolio (5 Questions)
  • Digital Marketing Plan for your employer
  • 15-minute presentation

The Digital Marketing course will help increase your employability and earning potential. On successful completion, you will be able to offer a current or potential employer a range of digital marketing skills that will be beneficial to their organisation.

Most employers require these skills to promote their business. 

The Digital Marketing course aims to equip you with the skills, knowledge and understanding to perform a supporting marketing role within a digital context.

It could also lead to a stand alone Marketing role either with an organisation or on a self employed basis. 

The course is offered under SKILL UP - there are no costs if you meet the following criteria:

(a) over 18 years of age;

(b) eligible to work in Northern Ireland;

(c) ‘settled’ in Northern Ireland, and has been ordinarily resident in the UK for at least three years; or

(d) is a person who has indefinite leave to enter or remain in the UK.

OCN Level 4 Award in Social Media and Digital Marketing

Available Sessions

The following sessions are open for application on this course:

Campus & Course Type Start
Part-Time
Online
26/08/2024
Time: 10:00-13:30
Part-Time
Online
26/08/2024
Time: 17:00-20:30
Part-Time
Online
26/08/2024
Time: 17:00-20:30
Part-Time
Online
26/08/2024
Time: 17:00-20:30

Enquiries Information

For more information or help with this course send us an enquiry and a member of our team will get back in touch.

Available Sessions

Business Services Course

Funding may be available for this course, please contact us on BusinessServices@serc.ac.uk to discuss if you are eligible. Additional sessions may be available for this course throughout the year. Please contact us to discuss a start date that would be suitable for you.

Course Type Title Campus Start Spaces Fee Apply or get more information
PT
HE
OCN NI Level 4 Award in Social Media and Digital Marketing
Y10916OD1A

Online

26/08/2024

Time: 10:00-13:30

20+ £580.00
PT
HE
OCN NI Level 4 Award in Social Media and Digital Marketing
Y10916OE1A

Online

26/08/2024

Time: 17:00-20:30

20+ £580.00
PT
HE
OCN NI Level 4 Award in Social Media and Digital Marketing
Y10916OE1C

Online

26/08/2024

Time: 17:00-20:30

20+
PT
HE
OCN NI Level 4 Award in Social Media and Digital Marketing
Y10916OE1B

Online

26/08/2024

Time: 17:00-20:30

20+ £128.00

Please select a campus from the list above to view the available sessions.

Customer Enquiries

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Terms & Conditions

Students will be required to comply with SERC's Terms & Conditions of study.

We strive to ensure the description of courses on SERC's website and in publications is accurate. However, for various reasons there may be occasions when the College may need to change arrangements or be unable to deliver classes due to circumstances such as reduced funding. If there are insufficient numbers applying for a course it may not be viable to deliver the class.

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