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Search or Quote Course Code: 10916

OCN NI Level 4 Award in Social Media and Digital Marketing


Geared for industry this course will equip you with the skills, knowledge and understanding to integrate digital marketing and social media with business planning.
Academic Year: 2022/23
Course Code: 10916
Study Type: Part-Time
Education Level Higher Education

Course Structure

During your course you will learn how to:

  • Research, plan and execute key elements of a digital marketing strategy from budget, return on investment metrics to competitor analysis
  • Evaluate the potential risks for a business when using social media for marketing or business promotion
  • Assess best practice in the integration of online and offline marketing channels to enhance business activities
  • Study good and bad practice in static and mobile website design from both potential customer and marketing perspectives
  • Investigate and analyse factors that should be considered when planning a social media campaign
  • Use and understand digital marketing frameworks, models, and theory

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Available 22/23 Sessions

Title Campus Start Spaces Fee
PT
HE
OCN NI Level 4 Award in Social Media and Digital Marketing
Y10916OD1B
Swipe/Scroll

Online

12/09/2022
Day: Tuesday
Time: 10:00-13:30

20+

PT
HE
OCN NI Level 4 Award in Social Media and Digital Marketing
Y10916OD1A
Swipe/Scroll

Online

12/09/2022
Day: Tuesday
Time: 10:00-13:30

20+

PT
HE
OCN NI Level 4 Award in Social Media and Digital Marketing
Y10916OD1C
Swipe/Scroll

Online

12/09/2022
Day: Tuesday
Time: 10:00-13:30

20+

Please select a campus from the list above to view the available sessions.


Cant find the session you are looking for?
This course is also available in the following academic years:

  2021/22 Academic Year

An academic year runs from September to August of the following year.

Contact Hours

Digital Marketing/ Social Media qual contact time

  • 3.5 per week to include practical classes, lectures, workshops and tutorials

Optional Assignment Drop In Sessions

  • Over the 12 weeks, you will have the option of 5 drop-in sessions to meet with your tutor(s) to discuss your assignment; presentation and marketing plan.

Independent Study

  • You are expected to dedicate adequate time for independent study for your assignment and presentation outside of class.

Entry Requirements

Hold a level 2 or above Social Media Qualification or a Level 3 or above Qualification in any other discipline

How will I be assessed and given feedback?

During your course you will complete:

  • Social Media and Digital Marketing Assignment Portfolio (5 Questions)
  • Digital Marketing Plan for your employer
  • 15-minute presentation

Where will it take me?

The Digital Marketing Graduate Programme will help increase your employability and earning potential. On successful completion of this programme, you will enhance your professional development and you will be able to offer a current or potential employer a range of digital marketing skills that will be beneficial to their organisation.

How will it make me more employable?

The Digital Marketing Graduate Programme aims to equip you with the skills, knowledge and understanding to perform a supporting marketing role within a digital context.

Additional Costs

None.

Accreditation

OCN Level 4 Digital Marketing

Terms & Conditions

Students will be required to comply with SERC's Terms & Conditions of study.

While we endeavour to run all our courses on the advertised day, SERC reserves the right to change the day of week on which the course runs.

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All information correct at time of print. Please note all courses are subject to funding and demand.
While we promote a wide number of courses however not all are guaranteed to run. Page printed on 25/01/2022 08:06:04